Daily Yomiuri: Companies count on blogs to cut cost of Web.

Some companies are taking a more creative approach to promoting their products, as shown by world-famous celebrity cat Hello Kitty.

Of course, the fictional kitty doesn’t write her own blog, which is run by character-goods maker Sanrio Co., inventor of the character. But the company uses the blog to bring the cat to life, making her a familiar character and bringing her closer to her fans.

Click here to access the list of Hello Kitty blogs (Japanese).