Businessweek writes in Blogs Will Change Your Business:
…the blogs are turning [the world of mass media] on its head. Set up a free account at Blogger or other blog services, and you see right away that the cost of publishing has fallen practically to zero. Any dolt with a working computer and an Internet connection can become a blog publisher in the 10 minutes it takes to sign up.
Well then, let the dolts go to Blogger. The rest of us non-dolts with a working computer and an Internet connection will become blog publishers at BlogHarbor. They do say that blogs are the most explosive outbreak in the information world since the Internet itself, which the royal we would have to agree with.