Charlene Li on social networks’ value in a recession: …it means all those me-too, social-network with a twist startups who don’t have a monetization plan, or whose plan is dependent on traffic=advertising, are in trouble. This is social media — media being defined as ways to turn traffic into advertising. Not a good place to be sitting in a recession, when marketers are looking for scale and interaction and persuasion, not just impressions.